Why Security Startups Fly – And Why They Crash

Attackers’ changing strategies will also influence the shape of startups coming into the market, anticipates Gary Golomb, chief research officer at Awake Security. Companies that hard-code specific protections into their tech will have a harder time because they won’t be able to keep up with advanced attackers, as opposed to platforms that can accommodate new detections.

“The ability of attackers to shift tactics rapidly and intelligently based on a target’s security measures means that the startups that get funding and succeed will be those that have a platform approach where new detections can be added easily, whether by the startup or the customer,” Golomb says.

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